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Privacy Policy

Your privacy and the protection of your health information are of utmost importance to us.

Effective Date: January 1, 2026
Last Updated: February 13, 2026

RUY Helpline - Mental Health & Behavioral treatment ("we," "our," or "us") operates the website ruyhelpline.space and the addiction treatment center located at 1900 Longview Rd, Union City, TN 38261. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website or engage with our treatment services.

1. Information We Collect

Information You Provide

  • Name, phone number, and email address when you contact us
  • Insurance information for coverage verification
  • Health and medical information during assessment and treatment
  • Emergency contact information

Information Collected Automatically

  • Browser type and version
  • Pages visited and time spent on our website
  • IP address and general geographic location
  • Referring website or source
  • Device type and operating system

2. How We Use Your Information

  • To respond to your inquiries and provide information about our treatment programs
  • To verify insurance coverage and process admissions
  • To provide medical treatment and clinical care at our facility
  • To communicate with you about your care or treatment options
  • To improve our website and services
  • To comply with legal obligations and healthcare regulations

3. HIPAA Compliance & Protected Health Information

RUY Helpline is committed to complying with the Health Insurance Portability and Accountability Act (HIPAA) and all applicable federal and state privacy laws. We implement stringent safeguards to protect your Protected Health Information (PHI).

  • PHI Definition: Any individually identifiable health information related to your past, present, or future health condition, treatment, or payment for healthcare services.
  • Use and Disclosure: We use and disclose PHI only as permitted by HIPAA, including for treatment, payment, and healthcare operations.
  • Minimum Necessary Standard: We limit the use and disclosure of PHI to the minimum necessary to accomplish the intended purpose.
  • 42 CFR Part 2: As an addiction treatment provider, we comply with federal regulations (42 CFR Part 2) that provide additional confidentiality protections for substance use disorder treatment records.

4. Your Rights Regarding Health Information

Under HIPAA, you have the right to:

  • Request access to your medical records
  • Request corrections to your health information
  • Request restrictions on certain uses and disclosures of your information
  • Receive an accounting of disclosures of your health information
  • Request confidential communications
  • File a complaint if you believe your privacy rights have been violated

5. Information Sharing

We do not sell, trade, or rent your personal information. We may share information in the following circumstances:

  • Treatment: With healthcare providers involved in your care
  • Payment: With insurance companies for billing and coverage purposes
  • Legal Requirements: When required by law, court order, or regulatory obligation
  • Safety: To prevent serious threat to health or safety, as permitted by law
  • Business Associates: With third-party service providers who are bound by HIPAA Business Associate Agreements

6. Cookies & Tracking Technologies

Our website may use cookies and similar technologies to enhance your browsing experience. These may include:

  • Essential Cookies: Necessary for website functionality
  • Analytics Cookies: Help us understand how visitors use our site
  • Marketing Cookies: Used to deliver relevant information about our services

You can control cookie settings through your browser preferences. Disabling cookies may affect some website functionality.

7. Data Security

We implement appropriate physical, technical, and administrative safeguards to protect your information, including:

  • Encrypted data transmission (SSL/TLS)
  • Secure electronic health record systems
  • Access controls limiting information access to authorized personnel
  • Regular security assessments and staff training
  • Physical security measures at our treatment facility

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

9. Children's Privacy

Our website is not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors without parental consent.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

11. Contact Us About Privacy

If you have questions about this Privacy Policy, your health information rights, or wish to exercise any of your privacy rights, please contact us:

If you believe your privacy rights have been violated, you may also file a complaint with the U.S. Department of Health and Human Services Office for Civil Rights.